Publicity, publicity, publicity

So you’ve written the book. Drafted, re-drafted, even let a few people read it. Perhaps even secured a publisher. And if it’s an academic book (see blogs passim), you are on your own as far as publicity goes. Even if, as in my case, you have vowed never to write a book with footnotes again…

The Twitter Storm After the Calm

Publishing lesson learned this week is that it is a rather good ploy to set tangential deadlines, which then force you to get other pieces of writing finished. So we all know that a writer now needs a blog and as an ex-PR, I am not immune to the power of publicity, especially free publicity.…